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    Home»Business»How leaders can nip ‘task-masking’ in the bud
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    How leaders can nip ‘task-masking’ in the bud

    Team_RareSideHustlesBy Team_RareSideHustlesJanuary 15, 2026No Comments5 Mins Read
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    Severance is the hit sci-fi present about workplace staff who “sever” their consciousness—slipping into one other mode the second they arrive on the workplace, then forgetting all the pieces about their 9-to-5 as quickly as they depart. The idea was impressed by the creator’s personal monotonous desk job earlier than he discovered success in tv. A part of the present’s attraction lies in how acquainted the premise feels: a uninteresting, repetitive workday that individuals can’t wait to flee.

    In the actual world, staff don’t have a psychological change to flip, however they’ve discovered subtler, and probably extra insidious, methods to disengage. The newest development, dubbed “task-masking,” has taken over Instagram and TikTok. It’s all about wanting busy with out really being productive: charging across the workplace with a laptop computer, pretending to be on an pressing name, or typing furiously with no actual function. Based on recent research, greater than a 3rd of U.Okay. staff admit to faking productiveness.

    Activity-masking doesn’t simply waste time—it slows profession progress and hurts firm efficiency. Staff miss out on significant progress and promotion alternatives. Leaders lose engagement and confidence of their groups.

    In brief, task-masking is an issue no chief can afford to disregard. Listed below are some methods to cease it.

    Be clear on the corporate’s values

    Activity-masking isn’t born of laziness or lack of ambition—it’s a fear-based response to productiveness strain and “always-on” work cultures. Research from Workhuman discovered that strict time-tracking exacerbates the issue: When staff strongly agree they’re anticipated to reply instantly to Slack, Groups, or different prompt messages, the speed of faux productiveness shoots as much as 51%.

    To free staff from the sense that their time card issues most, leaders ought to make clear what the corporate actually values. Face time or hours logged at a desk shouldn’t be measures of success—significant productiveness ought to. What that appears like will range by group, however at Jotform, for instance, it means advancing initiatives and assembly affordable deadlines. It additionally consists of less-measurable however equally worthwhile behaviors like exhibiting curiosity, supporting teammates, and serving to create a extra engaged work tradition.

    Leaders must also be specific about what doesn’t rely: busywork, pointless conferences that might be dealt with asynchronously, and burning the midnight oil simply to offer the impression of busyness and dedication. 

    Break down initiatives into extra manageable duties 

    As AI and automation increase effectivity and productiveness, they’ve essentially remodeled workloads. In some ways, that’s a optimistic change. Staff can commit extra time to significant, higher-impact work. For instance, you’ll be able to spend extra time on strategizing and inventive writing, and fewer hours sifting by means of your inbox and looking out by means of assembly notes. However it additionally brings a problem: When know-how accelerates what you’ll be able to accomplish in a day, leaders’ expectations typically rise in tandem. The slope to burnout turns into slippery.

    Among the best antidotes to that strain, particularly when going through giant, intimidating initiatives that may depart staff feeling paralyzed or faking productiveness, is to interrupt them into smaller duties. For starters, this helps folks determine steps that may be automated, eradicated, or delegated. It additionally makes progress extra tangible. Ticking off one merchandise at a time, with restorative breaks in between, retains momentum regular.

    When a frightening to-do listing is damaged down right into a sequence of manageable duties, staff can work effectively and keep on observe towards deadlines with out burning out.

    Make psychological security a precedence

    If task-masking is rooted in worry, a fast repair gained’t eradicate it. Financial downturns, international pandemics, and speedy technological change have all contributed to a heightened sense of office anxiousness, particularly among the many youthful generations. A couple of-third (37%) of Gen Z staff worry dropping their jobs—greater than another era—in response to research from Edelman’s Gen Z Lab. Creating an surroundings the place psychological security is a precedence may help assuage career-related fears and the strain to seem productive on a regular basis. When staff really feel protected admitting they’re caught or unsure, they’re much less more likely to masks their struggles with performative busyness.

    At Jotform, now we have a number of channels the place staff can voice their issues, starting from all-hands conferences and devoted chat threads to a normal administration open-door coverage. I make some extent to share the challenges I’m going through, too, in hopes that my candor will encourage others to talk brazenly about their very own doubts and setbacks.

    Finally, leaders should be specific concerning the assets out there to assist staff and mannequin the transparency they need to see. A little bit of vulnerability from the highest may help promote psychological security all through a company. Staff shouldn’t worry work a lot that they need to escape it—by means of severance or by means of task-masking.



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