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    Home»Passive Income»Instacart Cofounder Has a Simple Test to Spot ‘Real Builders’
    Passive Income

    Instacart Cofounder Has a Simple Test to Spot ‘Real Builders’

    Team_RareSideHustlesBy Team_RareSideHustlesApril 24, 2026No Comments4 Mins Read
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    Key Takeaways

    • Max Mullen is the cofounder of Instacart and a tech investor who has invested in over 100 startups.
    • He stated on a podcast earlier this month that he appears at founders’ footwear to find out if they’re the “actual deal.”
    • He stated that “actual builders” put on “soiled white sneakers” and famous that the founders who care the least about trying polished are normally those who’re most invested of their corporations.

    Max Mullen can inform rather a lot a couple of founder by the state of their footwear. 

    The Instacart cofounder and tech investor, who has invested in over 100 startups, instructed the Uncapped with Jack Altman podcast earlier this month that he has a trick for evaluating founders. On the seed stage, when it’s troublesome to inform who the “actual deal” founders are, he begins “trying down.”

    “In case you’re taking a look at a founder they usually obtained soiled white sneakers, you’re an actual builder,” Mullen stated. 

    At founder dinners, demo days and startup occasions, he observed a sample: the founders who care the least about trying polished are normally those crashing on the workplace sofa and working on their startups nonstop. The perfect founders don’t put on designer sneakers or high-tech running shoes, simply plain, white, lace-up tennis footwear which might be “filthy,” he stated. 

    A pair of soiled white sneakers. (Picture by Matthias Nareyek/Getty Photos)

    “They don’t have time to purchase good sneakers,” Mullen stated. “They simply placed on the identical pair of sneakers, they usually get soiled.” 

    How the sneaker take a look at works in observe

    Mullen gave the instance of 1 portfolio firm to make his level. Rahul Behal, cofounder of AI automation startup Gumloop, wore “soiled” sneakers that have been so beat-up they have been virtually “falling aside,” Mullen stated. He famous they have been in such tough form that he ended up shopping for Behal a brand new pair of sneakers himself.

    “Low cost Nikes, New Balance or anonymous-looking Adidas,” Mullen wrote in a weblog submit earlier this month. “The form of soiled that might hassle you for those who had 5 spare minutes every week to consider it. However nice founders don’t give it some thought. They don’t even discover.”

    There’s one other sort of founder with “excellent sneakers” and a “excellent cardigan,” Mullen defined. They spend their restricted time “signaling that they’re an amazing founder moderately than spending each ounce of their power turning into one,” he wrote. 

    Nevertheless, Mullen cautioned that “soiled white sneakers are a symptom, not a trigger,” which means that the state of a founder’s footwear is only a seen signal of what’s occurring beneath, and isn’t the issue that creates the result. 

    “You can not purchase a pair of gross Allbirds on Thursday and turn out to be a greater CEO by Friday,” Mullen wrote within the submit. “So please, don’t change your footwear on account of a weblog submit. In reality, put on no matter footwear convey you pleasure. Soiled white sneakers or not, whenever you meet somebody actually locked in, you’ll be able to inform — actual builders simply look the half.”

    Key Takeaways

    • Max Mullen is the cofounder of Instacart and a tech investor who has invested in over 100 startups.
    • He stated on a podcast earlier this month that he appears at founders’ footwear to find out if they’re the “actual deal.”
    • He stated that “actual builders” put on “soiled white sneakers” and famous that the founders who care the least about trying polished are normally those who’re most invested of their corporations.

    Max Mullen can inform rather a lot a couple of founder by the state of their footwear. 

    The Instacart cofounder and tech investor, who has invested in over 100 startups, instructed the Uncapped with Jack Altman podcast earlier this month that he has a trick for evaluating founders. On the seed stage, when it’s troublesome to inform who the “actual deal” founders are, he begins “trying down.”

    “In case you’re taking a look at a founder they usually obtained soiled white sneakers, you’re an actual builder,” Mullen stated. 



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